Supporting fellow badminton players for 20 years

Direct Sports Badminton are the UK’s #1 badminton retailer. Started almost 25 years ago by badminton players, we quickly grew to be the top badminton retailer. In addition to the largest stocks of badminton equipment we were the first to offer custom stringing to online sales, and have continuously developed a highly trained, in-house stringing department. We pride ourselves in rapid despatch of customer’s products, accurate stock availability matched to excellent customer service and efficient returns service.

We have a team of badminton experts who have years of experience under their belts and have along with current staff, we’ve had many badminton playing staff over the years. Our Stringing Department Manager and Managing Director have played competitively at tournament, league and County / Masters events. Our Yonex sponsored coach who plays at county/national level and over the years the majority of our staff have played at either league or recreational level.